'Admob's Interstitial impression CTR is high
I have an android app with only interstitial ads on it and i am showing them on natural transitions like showing them on bottom view navigation item's onClick and on some specific buttons. I am showing an ad after 4 clicks in my app by maintaining a count. I am getting Impression CTR ranges from 6 to 11. I have over 4k active users. Is that worrying? Please anyone guide me
Solution 1:[1]
don’t worry if it’s just ctr of the interstitial ad, just maintain your overall ctr on account level as it should remain around 6%. Although, sometimes even overall ctr can exceed 8% without causing any issue but remaining under it is safe. Admob doesn’t concern about ctr% of any specific ad format. Neither do they monitor specific country-wise ctr%. I’ll recommend you to use small banner ads to keep your ctr% of account balanced as banner ads get lesser clicks. Hope it helps
Sources
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Source: Stack Overflow
Solution | Source |
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Solution 1 | Rayhan |