Category "ab-testing"

How Do You AB Test Your iOS App Icon on App Store Connect?

According to the docs you should be able to AB Test app icons now on iOS. However, I can't figure out how to do it. Here, it says you need to include an asset c

Causal Inference where the treatment assignment is randomised

I have mostly worked with Observational data where the treatment assignment was not randomized. In the past, I have used PSM, IPTW to balance and then calculate

Calculate the expected impact of a new feature

I would like to know how to calculate the estimated impact of the implementation of a new feature (on a website for example). To put it in context, this is a ca

How can I make my TestCafe framework handle A/B experiments on web apps?

I have built an automation framework for testing our web app that runs as after each new deploy to our staging environment, as a regression pack. Now the issue

Javascript check if url param exists

I'm running an A/B test to see if showing more items is better for conversion. But it seems that the code sometimes causes errors.. But I can't find any errors